There are various kinds of observations you can note down in your research.
This could be that it took 10 minutes for the participant to find the login screen of the website you’re testing, and the participant expressed frustration. In the case of UX research, these are things that happen when you’re watching people perform certain tasks or when you ask them interview questions.įor example, when conducting a usability test, a research observation would be something the researcher sees or hears - something that provides insight into what the research participants are doing, thinking and feeling. Researchers Catherine Marshall and Gretchen Rossman defined observations in their book “Designing Qualitative Research” as “the systematic description of events, behaviours, and artefacts in the social setting chosen for study”. Unlike quantitative research, you don’t need lots of participants in order to get great results from it
It gives you information on how the product or item you’re testing actually fits into the lives of your users. It provides in-depth data that can help you make informed decisions (instead of just percentages and statistics that you get from quantitative data). Some of the many benefits of using qualitative research are: As you can see by these types of research methods, each one provides a forum for people to discuss a topic in depth to provide quality insights. Qualitative research takes a number of different forms, such as interviews, focus groups, and usability testing, and many of these methods involve writing research observations. It gives us an opportunity to identify problems and uncover answers for questions we didn’t know we had by tapping into the minds of our research participants. Qualitative research is exploratory, and it delves deep into the thoughts, feelings, and behaviours of your participants. Research observations fall under the umbrella of qualitative research, so let’s dive into definitions. What is qualitative research? Qualitative research delves deep into the thoughts, feelings, and behaviours of your participants. The information gleaned from observational research helps you discover what your users think and experience, and how you can fix problems they face. Observational research is a powerful research technique – one of the many popular qualitative methods used in the industry. In fact, some even say that those who have studied anthropology are already well trained for being a UXer. From analysing behaviour to documenting how people perform certain tasks, you clearly see these fields bleeding into UX. UX research has borrowed a lot from the fields of psychology, sociology, and anthropology.
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